Avoid the Top 5 Mistakes Made by Women Entrepreneurs

  • September 26, 2017
  • 5:30 PM - 8:30 PM
  • Thirsty Goat, 3040 Cahill Main, Fitchburg (Private Room)


Registration is closed

"Avoid the Top 5 Mistakes Made by Women Entrepreneurs" with our featured member 

Attorney Dera Johnsen-Tracy

Early Bird prices end at midnight, Sunday, Sept. 24th

You may Register and Pay at the door. However, all Early Bird registrants will be entered to win a prize!

WWE is excited to bring a night filled with networking with friends and building business relationships with other like-minded Entrepreneurs at the fun, new Thirsty Goat.

Our Events are designed to be fun, friendly, educational, and entertaining. Come as early as you choose and stay as long as you like! Event runs from 5:30-8:30.

We ask for RSVP but you can pay at the door.

We are thrilled Attorney Dera Johnsen-Tracy will share some of her expertise with us. Her advice and knowledge is to be cherished! She is locally and nationally revered for her big heart, delightful spirit, and knowledge of the gritty parts of law while presenting it in a fun and easy to understand and apply way. We are lucky she is also a WWE member and we are excited to learn more about her!

Tuesday, September 26th:

5:30-6:15 Open Networking and Survey by Girls Biz
6:15-6:45 Announcements and Member?Guest Introductions
7:00-7:30 Presentation by Attorney Dera Johnsen-Tracy
7:30-8:30 Q&A, Raffle Prizes, Open Networking, Visiting Table Displays

*Members: Please feel free to bring your Business Cards/Brochures to display! We have less room to display, so please be mindful of that.

Learn more about our Presentation:

Avoid the Top 5 Mistakes
Made by Women Entrepreneurs

Women, as natural caregivers, are notorious for taking on too much responsibility and for cutting corners with their own businesses in a perceived effort to provide more for their loved ones. However, insisting on handling complicated legal and financial matters on her own, failing to put safeguards in place for herself and for her family in the event of unforeseen circumstances, and failing to delegate various responsibilities both at the office and at home can result in disastrous consequences. In Dera’s presentation, you will learn how avoid these common pitfalls and how to make sure you are protecting yourself legally, financially and even emotionally.

Learn more about Dera:

Attorney Dera L. Johnsen-Tracy is a shareholder and co-founder of Horn & Johnsen SC, focusing her legal practice in the areas of estate planning, probate and guardianship. In furtherance of her passion for helping families plan, Dera is an active participant in the Wisconsin Wills for Heroes program and the Basic Estate Planning Clinic for Seniors and Veterans for which she was awarded the 2015 Individual Attorney Pro Bono Award by the Dane County Bar Association and for which she was also awarded the 2016 Pro Bono Attorney of the Year Award by the State Bar of Wisconsin. Dera was selected by Super Lawyers to the 2016 and 2017 Wisconsin Rising Stars list, which is an exclusive list recognizing no more than 2.5% of attorneys in Wisconsin. In addition, she was selected in 2016 as a member of the Fellows of the Wisconsin Law Foundation, a professional honor also limited to 2.5% of attorneys in Wisconsin.

Dera has been invited as a special guest on a number of radio shows and has been invited to speak as a featured presenter at various conferences throughout Wisconsin and nationally, including the 2015 and 2017 Investor Conferences for the American Association of Individual Investors (AAII) in Las Vegas and Orlando, Women Inspiring Change luncheon sponsored by the Arthritis Foundation, Future Lifestyles Expo in Madison, All Things Senior Expo in Baraboo, Money Smart Women Conference, Asset Builders Madison Money Conference, estate planning classes through the Wisconsin Women’s Business Initiative Corporation (WWBIC), the American Society for Clinical Laboratory Science (ASCLS) Wisconsin State Convention and “Ready, Set, Retirement!” sponsored by Madison Area Technical College Paralegal Program in cooperation with WPS, Greater Wisconsin Agency on Aging Resources (GWAAR), Dane County Bar Association and the State Bar of Wisconsin. Further, Dera has made numerous presentations, both public and private, about estate planning and living trusts including special issues applicable to realtors, small business owners, farmers, pet owners, young families, LGBT families and families with special needs children. She is a frequent contributor to Your Family Magazine and she has taught a variety of CE classes to financial professionals and CLE seminars to attorneys through PINNACLE and the National Business Institute (NBI).

*Members: Please feel free to bring your Marketing Materials to display at tables we will provide for you!


Thirsty Goat (Private Room)
Located conveniently on Fish Hatchery Rd.
3040 Cahill Main
Fitchburg, WI 53711

Thirsty Goat has a private room that includes a bar reserved for us.

There is ample and free parking available.

Inclement Weather

In the event of weather conditions or other extenuating circumstances and WWE needs to cancel the event, you will be notified by email - please check your email prior to coming to the meeting.


If you are a member, you must be logged into the site with the email address you signed up with to get the lower member rates. If you have problems logging in, please email Melodee: Melodee@HomePageConstructionCo.com
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