Marketing Your Business - WWE 5th Friday Workshop

  • June 30, 2017
  • 8:00 AM - 9:30 AM
  • Warner Park Community Recreation Center
  • 28


Registration is closed

Understanding Your Ideal Customer for
More Effective Marketing with Cathy Yerges

Understanding your ideal customer is key to leveraging both your time and money. Without a vivid picture of the life, beliefs, goals and preferences of your ideal client, you will be shooting in the dark when you create content, spend time on social media, and invest in advertising. You have to know your customer so well that you know exactly what motivates them to buy.

Join us for this 5th Friday workshop, where Cathy Yerges will walk us through the process of creating your own customer persona.

You’ll leave with a better understanding of:

  • Which social media platform(s) you should be spending time on
  • What type of content you should be creating and/or sharing
  • What motivates your customers to buy and how to price your product or service
  • Where you can find more people that fit your ideal customer persona

Cathy Yerges is the founder of BG3 LLC, an online marketing and lead generation agency focused on helping B2B professionals maximize their sales opportunities by leveraging LinkedIn.

Be sure to join us for this unique opportunity! Remember this is a bring-your-own-breakfast day. There is a small place to purchase a cup of coffee near our meeting room. We hope to see you there!

Warner Park Community Recreation Center
Conference Room
1625 Northport Drive
Madison WI

Doors open at 8am. Meeting begins at 8:30am.

This event is free for all WWE members. Please be sure to sign up on line so we have the room set up appropriately for all attending.

The 5th Friday Workshop is a member-only event.

Register Now! Space is Limited!

If you have registered but can no longer attend this event,
please email

© Wisconsin Women Entrepreneurs Southcentral Inc.
Contact us at
Powered by
Wild Apricot
Powered by Wild Apricot Membership Software